Use internal pages to tell me about specific services or products you offer. When you're telling me, make sure to focus on me not you - I'm interested in what I can get. These pages should be used to describe most of your business and will make up the majority of your site.
When you’re writing these pages, think about me – why have I come here, what’s in it for me if I stay? Tell me what I can achieve when I use you. Will I feel better about myself? Will I be able to do things that I can’t already? What is it about you that makes you better than anyone else?
I’m looking for something to improve my life, tell me how you’ll give me that. What am I going to get from you? Will I be able to relax? Can I have fun? Will I feel better about myself? How will what you’re going to give me improve my life?
"Keep testimonials short, to the point, directly related to the page content and always attributable."
John Doe (Jodo Schmoco Ltd)
Amaze me with what you’re offering – tempt me to call.